The National Basketball Retired Players Association (NBRPA) announced on June 22 a groundbreaking group licensing deal with ARIA Exchange.
During this season's ongoing National Basketball Association Finals, Kuaishou, a Chinese short video platform and strategic partner of the NBA, has laid out a diverse content matrix for its users.
Kuaishou held a strategic cooperation conference alongside NBA China, announcing that the two sides have reached a multi-year strategic cooperation partnership.
Houston Rockets general manager Daryl Morey officially resigned from his position last Thursday, ending his 13 years as the top executive for the NBA team in Houston.
Former NBA Champion Jeremy Lin announced earlier that he will not return to China in the upcoming season and will bid for an opportunity to return to the NBA.
China's national central television CCTV announced on Oct. 9 that the TV program planned to televise Game 5 of the NBA Finals live to viewers in China. This was the first NBA game broadcast on the state-owned television in more than a year.
China has decided to call off several tennis competitions that are scheduled in October and November in various Chinese cities in 2020.
Chinese Basketball Association tournament has returned, but the prepared return of O.J Mayo to the NBA is uncertain.
With 20 points under his name on the scoresheet, former NBA player Yi Jianlian broke a significant record and became the all-time leading scorer in CBA history, the top Chinese professional basketball league.
After a bitter offseason in the free-agent market despite winning an NBA championship, former NBA champion Jeremy Lin started a new chapter of his professional basketball career in China earlier last Sunday.
It has been a hectic few days for the NBA as the league has become embroiled in controversy with China.
Yi was a lottery pick in the NBA and spent five seasons in the league. Drafted by the Milwaukee Bucks with the 6th overall pick in 2007, Yi played for the Bucks, New Jersey Nets, Washington Wizards, and Dallas Mavericks in his five years in the NBA before returning to his home team Guangdong.
After a rather disappointing off-season, former NBA Champion player Jeremy Lin decided to sign with the Beijing Ducks of the Chinese Basketball Association, and will be playing for the team in the upcoming season in China.
Chinese-American NBA player and recently crowned NBA champion Jeremy Lin has signed a partnership with Fujian-based Xtep International Holdings to be their brand ambassador as the firm enters the basketball gear and apparel space.
NBA champion player Jeremy Lin is facing significant struggles in signing with NBA teams this off-season.
China's tech giant Tencent renewed its partnership with the National Basketball Association (NBA) to provide Chinese basketball fans with services such as live-streams, on-demand videos and short videos until 2025.
Leaving the NBA at the age of 32, very few people saw the possibility of Stephon Marbury picking up his games in another country’s professional league.
At Parc Des Princes, the Chinese women’s soccer team celebrated its first victory in this year's FIFA Women's World Cup, with striker Li Feng scoring the only goal. The last match between the two teams was in Rio Olympic Games three years ago, which ended with a 2:0.
Joining the Toronto Raptors this season is veteran point guard Jeremy Lin, who is having another high point in his NBA career.
On March 7th, NBA China and Alibaba Group announced today that an expansion of their partnership will bring content from the NBA to Alibaba’s platforms for the first time, as well as including an enhanced online shopping experience for consumers in China.